How to Create a Landing Page with AI (2025 Guide)

With competition on the internet ramping up, you need the ability to create landing pages that stand out and perform. Every business or personal website that requires better conversion rates must invest time and technology into creating landing pages. At their best, landing pages simplify offers, convince readers, and provoke a meaningful call to action. This guide will give you everything you need to build and create a landing page with AI.

What is a Landing Page?

A landing page is a page specifically designed for lead generation or conversion. Most landing pages are created to have users take one specific action. Whereas regular pages on a website might have a variety of endpoints or goals—a landing page’s mission is singular.

Some essential aspects of a landing page include:

One Clear Call to Action: Whether it is a button, an email opt-in, or a contact form, every landing page needs a clear call to action (CTA) to make only one goal available.
Copywritten Content: Copywriting is different from traditional content writing. Your landing page copy should be sales-driven and focused on getting your visitor to complete the goal set for it.
Engaging Visuals: Landing pages should include engaging visuals, such as images and videos, to help illustrate your products or services.
Social Proof: Adding social proof, such as testimonials or reviews, can help build trust with your audience and increase sales and conversions.
Distraction-Free Experience: A high-importance landing page is no place to confuse or inundate readers with excessive sidebars, popups, menu/navigation items, and multiple CTAs.

Benefits of Building Landing Pages with AI?

Creating a successful landing page is often a time-intensive and costly endeavor. However, AI tools and AI landing page builders, such as Divi AI, have made the process more efficient and accessible. These tools enable you to design professional landing pages that include all the essential elements, saving both time and money.

Additionally, platforms like AI Girlfriend demonstrate how AI-driven interfaces can be leveraged for creating interactive and engaging content, offering inspiration for unique and personalized landing page elements that captivate users.

Here are some of the benefits of using AI to create your landing pages:

Faster Development: AI allows building more landing pages for multiple conversion goals. Especially in situations where someone is selling multiple products/services to multiple personas or use cases, many landing pages could very well be needed. AI helps streamline the operation.
Professional AI Copywriting: AI writing tools can help you add professional copywriting to your landing page consistent with your brand and conversion goals, making headlines pop and the content more engaging and compelling. Even if they don’t approach the level of polish that you demand, they’re a great way to create a first draft of any landing page. Learn how to write with AI.
Integrated Automation: With AI, you can add a level of automation to the interactions that your users experience on your landing page. We won’t get into these in this guide, but integrations with third-party tools, A/B testing, dynamic content, and others are examples of areas AI can help with.
Improved Conversion Rates: AI landing page creation optimizes various elements based on user behavior and data analytics, ensuring your landing page meets your audience’s needs and preferences.
Enhanced User Experience: AI landing page design personalizes content and interactions based on individual visitor data, making each visitor’s experience unique and relevant. This increased engagement can lead to higher satisfaction and conversion rates.
Data-Driven Insights: AI provides valuable insights into your landing page performance through advanced analytics and reporting features, helping you understand what works and enabling continuous improvement.

How to Create a Landing Page with AI (Step by Step)

Step 1: Define Your Goals and Target Audience

Before diving into the design, clearly define the purpose of your landing page. Are you capturing leads, promoting a product, or encouraging sign-ups? Understand your target audience, including their preferences, pain points, and behaviors. This will inform every decision in your landing page creation process.

Step 2: Choose an AI-Powered Landing Page Builder

In 2025, numerous AI-powered tools simplify landing page creation. Popular options include:

Unbounce: Offers AI tools like Smart Builder to create customized layouts based on your campaign goals.
Jasper AI: Generates compelling copy tailored to your audience and goals.
Wix ADI: Automatically builds a design based on your preferences and brand guidelines.

These platforms save time and ensure your page is optimized for performance.

Step 3: Generate AI-Optimized Copy

Effective landing pages rely on clear, persuasive copy. AI writing tools like ChatGPT, Copy.ai, and Writesonic can create tailored headlines, subheadings, and calls-to-action (CTAs).

Headline: Craft an attention-grabbing headline that conveys your value proposition.
Subheadings: Use concise subheadings to highlight key benefits or features.
CTA: Write a strong, actionable CTA that guides users toward your goal (e.g., “Sign Up Today” or “Get Your Free Trial”).

AI tools often provide A/B testing suggestions to refine your copy further.

Step 4: Design an Engaging Layout

AI tools can recommend and generate layouts optimized for your specific goals. Focus on the following elements:

Visual Hierarchy: Ensure the most critical information, such as your CTA and headline, is prominently displayed.
Media Integration: Use AI to recommend or generate relevant images, videos, or graphics. Tools like Canva AI and Runway ML can create professional visuals in minutes.
Mobile Responsiveness: AI builders ensure your design looks great on all devices, an essential factor for user experience in 2025.

Step 5: Optimize for SEO and Performance

AI-powered platforms can help optimize your landing page for search engines and speed. Use tools like SurferSEO or Semrush to:

Research and implement relevant keywords.
Analyze page performance and make AI-recommended adjustments.
Optimize for faster load times, improving user experience and search rankings.

Step 6: Leverage AI for A/B Testing

A/B testing is crucial for understanding what resonates with your audience. AI tools automate this process by:

Testing different versions of headlines, images, and layouts.
Analyzing user behavior to identify top-performing elements.
Offering actionable insights for continuous improvement.
Platforms like Optimizely and VWO use AI to streamline A/B testing, helping you refine your landing page for maximum conversions.

Step 7: Launch and Monitor Performance

Once your landing page is ready, launch it and track its performance using AI analytics tools like Google Analytics 4 or Crazy Egg. These tools provide real-time insights into user behavior, bounce rates, and conversion rates, enabling you to make data-driven improvements.

Conclusion

Creating a high-converting landing page has never been easier thanks to AI. By defining your goals, leveraging AI-powered tools for design and content, and continuously optimizing through analytics and testing, you can build a landing page that engages your audience and achieves your objectives.

In 2025, AI empowers marketers and entrepreneurs to create professional landing pages with minimal effort, making it an indispensable tool for digital success

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